Rupal Dave - FREE Brand Audit

Hey Rupal,

We had a little look at your brand your logo, Instagram, and website and it’s lovely to see how much personality and warmth shines through your work. You’ve built something with heart, and that’s the best place any creative brand can start. Here’s a quick and honest review of how things are looking right now 👇

What’s Working Well

1. Your warmth and authenticity are clear.
Everything from your tone in captions to your use of color - feels inviting and personal. You come across as approachable and genuine, which is such a strong foundation for any artist-led brand.

2. Your art takes the spotlight.
Your pieces and workshop photos speak for themselves. You’re giving people a clear sense of your creative world, and that’s something many artists struggle to do.

3. There’s a natural sense of joy across your visuals.
The colors, patterns, and textures you use feel playful and expressive, and that energy is something that connects beautifully with your audience.

What Could Be Improved

1. Visual consistency across platforms.
Right now, your Instagram and website don’t feel fully aligned with each other. Your website feels calm and minimal, while your Instagram is more vibrant and expressive. Bringing them closer in tone and style will make your brand feel more cohesive and memorable.

2. Logo clarity and polish.
Your current logo feels personal but a bit rough around the edges especially in how it scales and sits on different backgrounds. A little refinement in typography and composition could make it look more professional while keeping your artistic personality intact.

3. Color and type usage.
Your colors are beautiful but vary a lot between posts and website sections, which can make your brand feel a bit scattered. A consistent palette would help everything feel tied together. Similarly, using the same fonts across your materials online and offline would strengthen your visual identity.

4. Website usability.
Your homepage has a friendly tone but could benefit from clearer structure for example, making it easier to find your workshops, collections, or shop section. A few layout tweaks would help your visitors understand what to do next and explore your work with ease.

5. Overall brand cohesion.
Right now, your brand feels heartfelt but slightly unstructured. The emotion is there it just needs a bit more organization to make it feel professional and intentional.

💛 Note

You’ve already built something that feels like you - that’s the hardest part. With a few focused changes to your visuals, consistency, and clarity, your brand could communicate your creativity in a way that feels both beautiful and confident.

Warmly,
Vithika & Rahul