Semi-custom brand kit
sold just 3 times
⏰
AND IT DESERVES TO BE DONE WELL.
We know how easy it is to get caught in the cycle of waiting for the “right time” to outsource design. And honestly? That waiting phase can feel frustrating - especially when you know thoughtful branding could unlock your business’s next level of growth.
That’s exactly why we created the Foundational Brand Kits. They’re not DIY templates you’re left to figure out alone. And they’re not full one-on-one branding intensives either.
They’re the intentional in-between - a semi-custom brand foundation, professionally designed and customized to your business, so you can show up cohesive, confident, and positioned for growth.
Giving you a professional brand foundation - without the time, pressure, or investment of a fully custom build brand.
Sounds great…
but what exactly do I get?
✦ DESIGNED BY AN EXPERT
Each kit is thoughtfully created by Vithika & Rahul, the designers behind Visual Mess Studio. Every brand is built on a solid brand strategy and visual design experience. You’re not buying a random logo. You’re stepping into a professionally structured brand identity designed to support real growth.
✦ CUSTOMIZED TO YOU
This isn’t a template you’re left to edit on your own. After purchase, you’ll complete a detailed brand questionnaire, and we’ll tailor the chosen kit to your business - your name, your positioning, your voice, your details. We handle the customization - so you can focus on building your business while your new brand takes shape.
✦ Complete Brand System
You’re not just getting a logo and a few colors. Each Foundational Brand Kit includes Primary Logo, Secondary Logo, Submark, Color Palette, Typography System, Brand Guide that guarantee your branding will work anywhere you need it to.
✦ SOLD JUST 3 TIMES
Each brand kit is sold only three times. This ensures your identity remains exclusive - you won’t find hundreds of other businesses using the same visuals in your space. If you’d prefer to own the design entirely, you’re welcome to purchase all three licenses.
✦ DONE IN 7 DAYS
Because the foundation is already thoughtfully built, we’re able to move efficiently without sacrificing quality. From completed questionnaire to final delivery, your fully customized brand will be ready within 7 business days.
What's included
Primary Logo
This is the main face of your brand - the logo you’ll use most often across your website, social media, packaging, and beyond.
Secondary Logos & Submark
These are supporting logo variations that give you flexibility. Sometimes the full logo is too much. Sometimes you need something simpler. These make sure your brand works beautifully in every space - from stickers to story highlights.
Color Palette & Typography
We’ve already curated a strategic color palette for each kit - usually 3–4 colors. You’ll also receive your brand fonts, guidance on how to use them, and links to purchase licenses if needed. Whenever possible, we choose high-quality free fonts to keep things accessible.
Brand Guidelines
You’ll receive a mini brand guide that shows you exactly how everything works together - so you’re never guessing how to use your new visuals.
Minor Revisions
You’ll have one round of minor tweaks included to make sure everything feels right.
WHAT’S NOT INCLUDED
Font Licenses
Font licenses are purchased separately because everyone (including us!) legally needs their own. Some fonts are free, others are typically $20–$30. We recommend budgeting around $30–$50 just in case.
Live-Text Editable Logos
Final logos are delivered as professional export files (EPS, PNG, JPG). The text will be outlined, meaning it won’t be live-editable. This helps protect the integrity of your brand and keeps everything consistent long-term.
Unlimited Revisions
One round of minor revisions is included. If you’d like additional revision rounds, they can be added at $100 per round.
Additional Logo / Variations
Each kit comes with the logo variations shown. If you’re dreaming up something extra, we’re happy to quote additional work separately.
Design Software
We deliver your final brand files - but not software like Illustrator or Canva Pro.
How it Works
01 Choose your brand
Select the brand kit that feels aligned with your vision. Each kit is only sold to 3 businesses, so once those spots are gone, they’re gone.
02 Share the Details
After purchase, you’ll complete a short questionnaire so we understand your business, audience, and goals. This is where we personalize your chosen brand foundation.
03 Receive Your First Proof
Within 5 business days of submitting your questionnaire, you’ll receive your first customized proof - your brand brought to life with your name and details in place.
04 Review your brand
You’ll have one round of minor revisions included (hink tweaking your tagline or its placement, not changing fonts). If additional revision rounds are needed, they can be added at $100 per round.
05 Final File Delivery
Once approved, you’ll receive all final logo files plus your Brand Guide within 2 business days - delivered via Dropbox and ready to use everywhere.
FAQ
Here's everything you need to know…
Do you offer payment plans? What about refunds?
Because of the quick turnaround and the nature of the deliverables, we don’t offer payment plans or refunds for Foundational Brand Kits. Once work begins, your kit is being tailored specifically to your business which means your spot is reserved and the process is already in motion. We recommend reviewing everything carefully before purchasing and reaching out with any questions beforehand. We’re always happy to clarify!
I need my brand in less than a week - can you do that?
Possibly, yes. If you need your first proof within 48 hours, we offer a rush option for an additional $200. Quick timelines require quick communication - so we’ll need prompt responses from you to make it happen smoothly.
How many times is each kit sold?
Each Foundational Brand Kit is sold only three times. This keeps your brand feeling exclusive - you won’t find dozens of businesses using the exact same identity. If you’d prefer complete ownership of a specific kit, you’re welcome to purchase all three licenses. Looking for something entirely one-of-a-kind? We’d love to create a fully custom brand for you - just reach out to inquire.
What if I want a fully custom brand instead?
We offer custom brand and website design for artists, creatives, and handmade businesses who are ready for a completely tailored experience. If that feels more aligned with where you are right now, contact us - we’d love to explore it with you.
What if I don’t like how my name looks in the logo?
Each kit’s typography has been carefully selected to match the overall style and personality of the design. That said, seeing your own name in place can feel different - and that’s completely normal. Your purchase includes one round of minor revisions, which can include small adjustments like spacing, size, or tagline placement to improve balance and flow. If you’re hoping for a completely different font/color direction, that would fall outside the semi-custom scope - and we’d recommend exploring a fully custom brand instead.
